Many businesses in different industries have come to recognize the growing potential of what was once known as the ‘invisible market’ ? Asian-Americans. Over the past decade, Koreans in particular have exhibited great aptitude in competing with the global market. As the eleventh largest economy in the world, Korea continues to expand its global outreach.
By advertising on MKTV, the client would have a direct avenue to reach a large market segment ? Asian-Americans in the tri-state area, (NY, NJ, PA, and CT). As a broadcasting station, MKTV works to provide information and resources to our viewers according to their particular interests and lifestyles. The demographics are not limited to statistical numbers shown in our media kit. The social network among Koreans can exponentially increase the potential outreach of the client’s ad campaigns.
As shown in the graph, MKTV's demographics fall mainly in the upper-middle class homes with incomes from $60K to over $120K
MKTV is distinctively capable of delivering an ideal body of affluent Asian customers with readily disposable income. According to the U.S. Census, Asian growth rate ranks 6th largest, while Hispanic growth rate ranks 39th and whites at 50th. Within NJ, alone over the past three decades, the largest increase in population by 169.2 % was Asians. In NY, Asian population had the 2nd largest gain with a population increase of 119.1 percent.
Businesses are beginning to see the rapid growth and development of Asian communities. Companies such as Toyota and McDonald’s have already come to recognize the importance of Asian marketing by advertising on MKTV. MKTV serves as the primary source of news and entertainment for Asian-American viewers, reaching 4.4 million households through Time Warner Cable and Cablevision.
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